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What brand appears in your mind when you come across the term "tweet"?
For sure, many people will instantly think of Twitter, which happens to be one
of the most wanted global brands today. Launched in March 2006, Twitter was the
creation of Jack Dorsey, who introduced the unique short messaging inspired mechanism
the brand is currently well known for. Since then, Twitter has created a strong brand
positioning for itself as an online social networking and microblogging site that enables
its users to send and read posts of up to 140 characters, known as the lovable "tweets".
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How Twitter Created Positive Brand Perception |
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Since its humble beginnings in 2006, Twitter has grown to be one of the most popular brands worldwide with an estimated
175 million registered users!
Twitter's carefully strategised brand positioning as the leading microblogging site that offers a one-of-kind brand
experience has contributed much to the brand's great success. Twitter allows its users to post virtually anything they
want - news, self-promotion and even personal insights to share with the world. Through this, Twitter has indeed developed
favourable brand perception within its users' minds, therefore enjoying a growing pathway of global recognition.
Along with its Unique Selling Proposition (USP) of offering its differentiated service for its users,
Twitter has also enhanced its brand positioning through its instantly recognisable features, namely its
"tweet", "retweet", "follow", "mentions" and more. Through its branded "tweet" and "follow" terms that are
known and loved globally, Twitter has created great brand positioning for itself as the ultimate online source for real-time information.
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Lovable Tweets, Lovable Brand |
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As a lovable microblogging site that provides its users with convenience, personalisation and real time tweets,
Twitter is currently the
ultimate online medium
for brands to position their products and services. With this, many global brands have developed brand
positioning for their products and services through tweets in Twitter. Even celebrities are creating
brand positioning for themselves through Twitter, where most of them have a huge number of "followers"
around the world. Many global brand collaborations have also created brand positioning for brands, products,
services, celebrities, promotions, news, charities and more. This has indeed
created lovable brand perception
for Twitter as a great online advertising medium.
Additionally, Twitter has
also created great brand positioning as an online social networking platform
that allows users to organise various global events that highlight on
entertainment, social causes, brand promotions and more. Through this, Twitter's
users have developed a lovable brand perception towards the brand as a
microblogging site that allows them to successfully channel their insights and
invites to their respective followers.
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Following Great Brand Positioning |
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With Twitter's strong brand positioning as a user-friendly microblogging site that many have grown to love,
the brand has successfully established admirable perception among its users worldwide. Furthermore, Twitter's
brand positioning as one of the leading online advertising medium has developed a positive perception for
both celebrities and global brands. A unique and lovable brand positioning like Twitter has indeed made it branded
and wanted globally!
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Find out how is Twitter perceived by its users... |
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continue to read on BRANDchat |
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Disclaimer
peopalove is a trademark of Brandington Sdn Bhd. The peopalove brand name, brand logo, brand colours, brand elements, brand slogan and brand category are properties of Brandington Sdn Bhd.
BRANDtalk is a trademark of Brandington Sdn Bhd and an independent publication which has not been authorised, sponsored or otherwise endorsed by the brands published in its articles.
The Twitter brand name, Twitter brand logo and other Twitter trademarks, service marks or Intellectual Properties, whether registered or unregistered belong to Twitter Inc. Brandington Sdn Bhd disclaims propriety interest in the marks and names of others.
peopalove makes every effort to ensure the information in BRANDtalk is accurate
during publication. This publication may include hyperlinks to other third party
websites as a convenience to users. peopalove has no control or responsibility
over the contents of these third party websites.
All works published by peopalove are copyrighted and any manner of reproduction and distribution of the same are strictly prohibited.
copyright © 2011 peopalove™. All rights reserved.
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