branded means wanted
why be a pisang when you can be a lovable brand?
Everybody loves brands… and we all definitely want them.
From personalities to corporates, products to services, cultures to countries, anything and everything can be a brand.
People identify with brands that represent them. We choose brands that will tell the world who we are – we are sporty with Nike, successful with Rolex, technology-friendly with Apple, healthy with Quaker oats, business savvy with Fortune… the list is endless!
Every brand creates a love relationship that keeps us wanting more of them. It is this ability and unique connection that brands have with us, that ensures they are wanted and loved wherever they may be in the world.
And that is why… branded means wanted.
is branding really our true love?
We believe whole heartedly in branding and we have established ourselves for more than ten years in this industry...
who we are
We are a Brand Conceptualist. We bring brands to life with great ideas through our unique branding formula to differentiate, build and focus them. For more than a decade, we have shaped many great brands to communicate well with their target audiences so that they are constantly branded, wanted and loved.
what we believe
A brand is more than just packaging, it is the soul of a product or service. Building great brands require great ideas, great minds, a great family of people, great partnership, great vision, and most of all, great love. It is a journey that takes a lifetime of passion and it is very important to start the journey rightly branded, right from the start. The future of a brand can be shaped when you have the right brand system with the right people!
what we deliver
We build brands that people will remember. We build brands that people can feel and love, we build brands that people choose to share with family and friends. We go beyond asking your customers what they think – we watch how they behave with your brand and then shape it to make them fall in love with it. We will identify that unique and profitable brand gap for you, and position your brand so that you will own the heart and mind share of your target audience… all with the ultimate aim for you to become a brand leader.
why do clients love us?
We are driven with commitment and dedication to see the brands that we build rise to the very top, through expertise that has been refined with love and experience.
holistic brand conceptualisation
Creating a brand involves more than just a change of outlook. Every aspect of the brand has to be taken into consideration, analysed, strategised and executed correctly, to create uniqueness in the total brand experience. From brand identity to brand image, brand protection, brand positioning, brand promotion, brand distribution and brand alignment, we ensure holistic brand conceptualisation for great brands.
customised brand solutions
Each brand is unique and different in its own way. They all have their own identity and personality, their own target audience and their own triumphs and challenges. To truly understand them, we conduct thorough brand analysis to provide customised brand solutions. Through our work with many professional clients over the years, we have also developed and utilised our Branding Formula – Brand Differentiation, Brand Building and Brand Focusing to deliver great branding results.
brand culture development
Another important aspect of branding is the people who are behind the brand. To build a great brand, there must be people who will support it with great love, RIGHTitudes and great belief. We provide the development of proper brand culture by aligning visions and goals, as well as training and motivation for the various teams that will champion the brand to greater heights.
local to global brand expansion
Great brands should be shared with the world for everyone to have a chance to experience and love them. We help brands to penetrate into the international arena by providing them with the ability and confidence to ensure a total and captivating brand experience. With strategic knowledge and practical know-hows in various industries and a wide range of disciplines, we help local brands to go global.
increasing brand ROI
The value of a great brand is evident in the love that its people and target audiences have for it. When a brand is built correctly with effort, patience, love and passion, it can achieve the dream of increasing its brand ROI continuously. From its brand awareness to brand recognition, brand trust, brand loyalty and brand association, the increase in its brand value is priceless. peopalove is also collaborating with SMIDEC and MATRADE to help local brands penetrate international markets.
branded vision | 3B's
to brand the world with love
Branded In Asia,
It is our vision to differentiate, build and focus local SME brands to become branded and wanted brands in the local market, in Asia and eventually throughout the world.
With holistic branding, we will guide SME brands to become brands that are branded, wanted and loved at their home ground. We will continue to take on the challenges to grow these SME brands to gain branded position in Asian markets and eventually, to become branded global brands in the world.
From local SME brands to branded Asian brands until they are globally branded… it is our vision to grow together internationally because branded means wanted.
branded mission | 9B's
accomplishing the brand missions of love
To achieve our vision of making SMEs branded locally, in Asia and globally, we have our 9B’s Branded Mission. Being branded does not necessarily mean being expensive, luxurious or high profile. At peopalove, branded means wanted. It is our mission to be wanted for…
Equipped with RIGHTitude and focused skills, our branded team produces world class brands for every client through passion, commitment and pride that we place in our branding works.
Cultivating a positive and practive mindset where we blend optimism with practicality and creativity, we create strategic branding concepts to brand SMEs everywhere.
For more than a decade, our brandfolio of helping many local SME brands penetrate the international market has been proven through both our walk and talk in branding.
From brand identity to brand image, brand protection, brand positioning, brand promotion, brand distribution and brand alignment, our branded system creates wanted brands for clients.
Through brand differentiation, brand building and brand focusing as well as our fresh, unique and practical branding approach, we gain reputable status for providing strategic branding solutions.
In excellence, we provide value added services and benefits through our branded partnerships with clients, vendors, government sector, associates and more.
We are committed to our clients in working together as branding partners to generate brand ideas, grow their brands, as well as to persevere through challenges together in making branding dreams come true.
Achieving branded and wanted results throughout our team as we build branded products, services, retails, corporates and more, we enhance the values of brands through our love for branding.
We continuously seek to create a k-generation whose lives are enriched through ROI, employment opportunities, brand education and more rewards.
sheltering our love brand with trust and belief
We have always held onto the strength and integrity of our principles with great belief and determination. Together with great people and great opportunities, they have made us who we are today. And we believe, we will continue to achieve great things through our core values of:
developing positive cultures
Through a love culture, we inspire family, friends, partners, clients and brand ideas into positive brand cultures. We believe that love will open the door of endless opportunities for us.
nurturing right people
To grow our family and brands, we cultivate young talents with RIGHTitude and right skills. They are the future k-generation who carry our hopes and responsibilities to grow the industry and nation.
building ethical partnerships
We identify with the right partners and investors who have integrity and the objective to constantly improve. Together, we would build lasting branding partnerships for great benefits to society.
evolving businesses into brands
Through brand differentiation, building and focusing, we evolve local businesses into global brands for profitable ROI, to raise the standards of creating renowned Asian brands all over the world.
preparing future leaders
Together, we are guiding creative, analytical and visionary leaders of the k-generation to be responsible for a better nation and a better world.
growing our nation with branded love
Why do we take on the enormous task of influencing our Malaysian community to see the future with branding?
It is a challenge. However, we believe in continuing our efforts to help brand Malaysia as well as in making a name for ourselves internationally. As we expand throughout the world, we will channel revenue and resources into our country that will help to enrich our nation and our people. And that is why, we have our purpose in branding.
We are looking to set world class standards in the branding industry, by improving ourselves through world class execution for our work and systems. We also have a purpose to create opportunities for local brands to be established in the global arena, to nurture them to grow and bring back greater ROI to our country.
Our next generation has to be provided with a promising future – one where they are raised with knowledge to realise the future of a united Malaysia. Through them, we have to establish a unique organisation that builds positive people. With leaders who have talent and valuable skills, we can prosper our families and our nation when we are enriched through the power and love of branding.
all you need is love to build a great brand
The peopalove family culture is all about LOVE. As we grow through our journey as a family, LOVE is all we need to turn many opportunities into positive results for a bright future.
Through love, we improve from strength to strength with the support of our people. We turn potential into power by turning businesses into wanted brands throughout the world. Ideas become reality when we put in passion, belief and love in our work and ourselves. Through our love for our clients, we find opportunities to turn their problems into solutions. Love for knowledge becomes intelligence through continuous application of practical usage, to build a k-generation of leaders. And most of all, effort grows to excellence when our work is refined through diligence and determination everyday, to achieve world class standards in branding.
going bananas over a lovable brand
Our Branding Formula is a fresh, unique and practical approach to branding that resembles the character of our iconic pisang, also known as
banana in English.
A yellow pisang is always fresh. Even when applied elsewhere, yellow is a bright and vibrant colour that inspires fresh ideas.
The shape of a pisang is truly unique. An elongated oblong with both ends turned upward. Similarly, branding with peopalove is always unconventional.
Pisang taste as good as they look and pisang skin peels as efficiently as it protects. Likewise, our branding formula is practical.
our brand story
travelling on the brand journey of love
Take a walk with us on our journey through challenging as well as triumphant times…
1997 – 1999
Our journey began with 2 family members working from a bedroom in the Ascot, Penang. We weathered through the economic crisis of 1997 and worked hard through 1998 to survive. With the controversial pegging of the Ringgit to US Dollars, we still focused on delivering the best work that we could, earning us clients such as Modesto’s Bar, Bistro & Cafe. Then, through the restructuring of banks and a survival of the fittest environment in 1999, we reinforced our focus to create brands of global standards for clients including Nioxin, Batu Ferringhi Beach Hotel, Rasa Sayang and Crest Ultrasonic.
2000 – 2002
The emergence of the Multimedia Super Corridor and also the internet created a new platform for branding in the cyberspace sphere. Clients including Motorola and Mount Miriam Hospital joined our brandfolio in the year 2000. During 2001, the September 11 attacks by terrorists shook the world emotionally and economically, causing Malaysian businesses to realise that we need to be more independent of foreign brands. We had RINDA for Jack n Pot, UMW, Adampak and Big Brown Bag sign on with us. In the following year, the 8th Malaysian Plan kicked off to include plans for an independent economy and also K-economy. We keep going strong in branding with EM Furniture, Hanarum, SEC, ACMS, SA Glumanist, Eagle Carpets and Pallas as our clients.
2003 – 2005
Malaysia’s fifth Prime Minister takes the helm of leadership and we also see a revolution for brands, including help for SMIs and SMEs. We are engaged by SOXWorld, Belleview and Tropicoast to help them reach global standards. Following that in 2004, the rise of China and India created awareness among local manufacturers that they had to stop being OEMs but to rise to become OBMs. We take on Koopa, Gold Choice, SINMA and Grand Tower from Belleview as our latest projects. And, we also have the privilege to become a member of The 4As. During the next year, our Prime Minister called for the nation to be branded, in line with our vision for the future. We sign on with NTR, Sleem X, Ruvo, VISTA and apruvis.com. During this time, SINMA, Luveex and SOXWorld become our first clients to start expanding to global regions.
2006 – 2008
The 9th Malaysian Plan emphasises on intellectual capacity as we continue building our people to greater heights of knowledge in branding. Cheerful and SKIVA sign on as clients and we are also involved in pro bono works for Brahma Kumaris and Buppharam Buddhist Temple, Penang. As the nation reaches its 50th Merdeka in 2007, we grow our family with a new recruitment campaign, as well as new clients including bluunis, Everhome, GIAMAX, Wardrobe and Rike Cool. 2008 sees a change in the political landscape of the country; we are also making a change in our brand image as we prepare for further growth. Signing on as the Brand Management of the Branding Association of Malaysia as well as the brand collaborator with SMIDEC and MATRADE, we also begin our branding partnership with AD Time, a renowned distributor, designer and retailer of premium watches.
2009 – 2011
Looking forward to foster more unity, our sixth Prime Minister introduces the 1Malaysia concept for the nation in 2009. At peopalove, we wholeheartedly support the vision of coming together with our new brand positioning and recruitment campaigns that celebrate all things Malaysian! Growing our love for the country and branding, we also continue to build more local brands into global brands with clients including Clinelle, Airellis, LEXWEL and Yap Cheng Hai Academy. peopalove strives with our commitment to the community by growing with our clients while also involving ourselves with pro bono work for Wencheng Gongzhu International Foundation, watching proudly as Wardrobe starts operations in its newly completed Bangsar flagship boutique, Parkson Pavilion boutique and Sheraton Imperial KL Hotel boutique, and Eagle Carpets expands their Hartamas retail outlet. In addition, peopalove is evolving with ALLIANZE UNIVERSITY COLLEGE of Medical Sciences as it enters a new phase after its conferral of university college status. As we move forward in a new decade, we continue to share and spread the branding interests of Malaysia, Asia and the world!
building lovable brands with great associations
Our branding associates include professional and government groups who are committed to develop the branding industry in Malaysia. Together, we trust in our passion and love for a branded nation that will continuously rise and be welcomed throughout the world.
Branding Association of Malaysia
Founded in 2000, this non-profit association has the objective to promote and encourage the development of Malaysian brands locally and globally. On average, around 30 companies have been enlisted as members yearly since Branding Association of Malaysia’s establishment. Branding Association of Malaysia’s significant contributions include brand management workshops in collaboration with Pembangunan Sumber Malaysia Berhad for business leaders, employees and more. It has also initiated a nationwide, cross industry programme to help companies assess the efficiency and performance of their brands.
peopalove has been appointed as the Brand Management of Branding Association of Malaysia and has been affiliated with the association since 2008. We are in collaboration with the Branding Association of Malaysia to help SMEs and SMIs increase their brand knowledge and add value to their brands.
Association of Accredited Advertising Agents Malaysia (4As)
This professional body has been promoting competitive and fair advertising since the 1960s, with over 80 local and multinational agencies in the nation as its members. 4As provides guidance with industry issues and training from basic to management level, to help members deliver better services to clients. Members are respected for their competency and professionalism in providing strategic, creative and advertising placement, and honoured for their outstanding contributions to advertising through the annual Kancil Awards.
peopalove has been a member of 4As from 2006 and is the first company from Penang to be awarded with two Kancil Awards for its client websites for Tropicoast and SINMA.
Small and Medium Enterprises Corporation Malaysia (SME Corporation Malaysia)
SME Corporation Malaysia is a government agency established in 1996 with aims to encourage the development of Small and Medium Industries (SMIs) and Small and Medium Enterprises (SMEs). It provides assistance in advisory services, financial services, infrastructure facilities, market access and support programs for all SMIs and SMEs for their development purposes. Through SME Corporation Malaysia’s SME Development Programmes, many companies have benefited with effective training to improve their ability of providing world class services and products to large worldwide corporations.
peopalove has been a registered member with SME Corporation Malaysia from 2008. We collaborate with SME Corporation Malaysia to assist SMEs and SMIs with grant applications from SME Corporation Malaysia.
Malaysia External Trade Development Corporation (MATRADE)
Malaysia’s national trade promotion agency has been established since 1993 to assist in the development of Malaysian exports to international markets. It has a network of 34 international offices in major cities worldwide to provide assistance in Trade Information, Trade Promotion, Trade Matching and Export Development. They have also created visibility for Malaysian companies by strengthening the nation’s image as a reliable and reputable trading and business partner worldwide.
peopalove has been a registered member with MATRADE from 2008. We collaborate with MATRADE to assist SMEs and SMIs with grant applications from MATRADE.